Recent articles
Interviews
Founder-Led Content: How Christophe Pasquier Built...
A year ago, Christophe Pasquier, CEO and founder of Slite, made a critical decision: to transform his sporadic social media presence into a consistent, personal narrative about building a knowledge...
Tim Metz
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10 min read
08/15/24
Interviews
Founder-Led Content: Blitz-Scaling Social with doola’s Arjun...
When Arjun Mahadevan, CEO of doola, offered me just 15 minutes for an interview, I was skeptical. How could we possibly unpack his founder-led content approach in such a short time?Little did I...
Tim Metz
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13 min read
08/14/24
Interviews
Founder-Led Content: How Skiplevel’s Irene Yu Turns Personal...
When software engineer Irene Yu founded Skiplevel, an education company helping product managers become more technical, she faced a common startup challenge: how to reach and engage her target...
Tim Metz
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9 min read
08/13/24
Interviews
Founder-Led Content: Lessons From Reclaim’s Henry...
Many startup CEOs spend all their time on product roadmaps and investor decks. Henry Shapiro of Reclaim.ai makes sure he also has time for LinkedIn. This isn’t a distraction from his “real work” —...
Tim Metz
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14 min read
08/12/24
Writing
Stay Strong: Never Let AI Fill Your Blank Page
The blank page syndrome. We all know it, we’ve all been there.You stare at your screen, and you don’t know how to begin.Staring becomes procrastination. Procrastination becomes anxiety, and it’s...
Tim Metz
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11 min read
07/25/24
Interviews
How Jess Cook Turns Content and PR into a Power Couple at...
We’ll need new ways to reach people if an exponential increase in copycat content makes existing channels less effective (thanks, AI).PR could be one of those ways. Not necessarily in the...
Tim Metz
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11 min read
07/16/24
Podcasts
Aditya Vempaty (MoEngage) on Borrowed Authority:...
Content without distribution goes nowhere. Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also...
Inside Pipeline360’s Hand-Delivered Content Strategy With...
Face-to-face connection still matters, especially as AI changes content marketing. “Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world...
Rhonda Hughes on Enterprise Content That Creates Value, Not...
“I have this mantra around creating value, not noise.” That’s how Rhonda Hughes approaches content leadership. In this episode, she shares how she turned a scattered content operation into an...