Recent articles
Interviews
Why Megan Morreale Thinks Content Marketing As We Know It Is...
As a content marketer, you’ve likely sensed the ground shifting beneath your feet. Teams are restructuring, SEO isn’t the sure bet it once was, and then there’s the constant threat of what AI might...
Tim Metz
•
14 min read
07/16/24
Case Studies · Strategy · The Blog
How a Printed Book Helped Unit21 Generate Millions in...
In Fintech, “fraud” is like the “f-word” — companies are reluctant to discuss their battles against fraudsters for fear of revealing vulnerabilities. This secrecy leaves organizations exposed...
Tim Metz
•
10 min read
06/27/24
News · The Blog
The Google Leak Confirms: Please Readers, Not Algorithms
The internet is on 🔥 about internal Google documents leaked to Rand Fishkin, co-founder of Moz, SparkToro, and all-round SEO legend. The materials confirm what we have always believed: original,...
Tim Metz
•
5 min read
05/31/24
The Blog · Writing
Goodbye Hallucinations, Hello AI Research: Advanced Tactics...
Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research...
Tim Metz
•
13 min read
11/28/23
Case Studies · Strategy · Writing
From Numbers to Nuggets: How Sacra Transforms Data Into...
Take an ounce of business analysis. Add a dash of narrative, a sprinkling of journalism, and a pinch of content marketing. Stir until it simmers with insight, then serve to critical startup...
Tim Metz
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7 min read
06/29/23
Case Studies · Data
How Parabol Reached 150K Monthly Visits With Content...
How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup’s budget? It’s a challenge many small teams face. One of them, Parabol, an online meeting...
Tim Metz
•
8 min read
10/11/22
Refreshed articles
Strategy
AI Content Strategy: A Guide to the New Era of Content...
Three years ago, we wrote that AI marked "the dawn of a new era in content marketing." That dawn is over. Everyone knows AI is here; the question is what to do with it. Or, as our...
KT Malicke
•
19 min read
05/15/23
Strategy
How to Run an Enterprise Content Marketing Operation...
Content marketing at small companies is like riding a bike — you jump on and start pedaling. If you pedal long and hard enough, you’ll eventually get where you need to be. Content at large...
Jimmy Daly
•
18 min read
05/03/24
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Podcasts
Mallory Russell on Earning AI Mentions and Winning Discovery...
“What we ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” That’s how Mallory Russell describes her journey at Square,...
Stephanie Losee (Autodesk) on Making Content Work in Matrix...
“If we combine those budgets with a team of two, we can do the work of 15 people at Ipsos.” In this episode, Stephanie Losee shows you that you don’t need a big crew to win. Learn how pooled...
Inside Zapier’s 454% ROI Content Engine With Lane Scott...
“With these ROI numbers, tell me why I shouldn’t give you advertising’s entire budget right now?” Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. In...