Recent articles
Writing
Recipes vs. Movies: When to Use Storytelling in Content...
“You should add some more narrative to your articles,” my editor said in our regular catch-up.“Sure,” I answered. “I’ll write a fictional story for one of my clients.”The next day, I found my...
Tim Metz
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11 min read
09/19/22
Writing
From Docs to Blocks: 6 Note-Taking Tips to Overcome Writer’s...
A writer’s biggest worry is running out of time, inspiration, or both before yet another deadline. There’s still research to do, the outline to restructure, and that perfect quote to find somewhere...
Tim Metz
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14 min read
01/11/22
Podcasts
Stephanie Losee (Autodesk) on Making Content Work in Matrix...
“If we combine those budgets with a team of two, we can do the work of 15 people at Ipsos.” In this episode, Stephanie Losee shows you that you don’t need a big crew to win. Learn how pooled...
Inside Zapier’s 454% ROI Content Engine With Lane Scott...
“With these ROI numbers, tell me why I shouldn’t give you advertising’s entire budget right now?” Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. In...
Tracey Wallace Explains Her No-Content-Without-Distribution...
“Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there.” Planning distribution first isn’t a new idea, but making it a hard rule is rare. In this...