Ty Magnin
Recent articles
Strategy
From Zero to One: LinkedIn Playbook for B2B Startups
I keep having the same conversation with startup founders: "Where should I start with content marketing?" My answer every time? LinkedIn. Just LinkedIn. For now.Most founders are biased...
Ty Magnin
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12 min read
11/04/25
Strategy
Write Smarter, Not Harder: How to Use AI Without Losing Your...
This playbook distills the most valuable lessons from the AI & content season of the Animalz podcast, drawn from conversations with the people doing the real work: founders building tools,...
Ty Magnin
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21 min read
04/03/25
Strategy
Welcome to the Distribution-First Era, Where Strategy Starts...
"If you build it, they will come" is a classic startup mistake. It's the belief that customers will find your great product without a distribution strategy. Sometimes they do. Often,...
Ty Magnin
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7 min read
02/26/24
Strategy
Welcome to the Distribution-First Era, Where Strategy Starts...
“If you build it, they will come” is a classic startup mistake. It’s the belief that customers will find your great product without a distribution strategy. Sometimes they do. Often, they...
Ty Magnin
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7 min read
02/25/24
Webinars
How to Manage Big Blogs (feat. Buffer, Zapier & Amplitude)
Ty Magnin
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1 min read
04/22/21
Webinars
Content Auditing: How to Find Growth Opportunities Hidden in...
Ty Magnin
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1 min read
04/20/21
Podcasts
Heike Young (Microsoft) on Building Trust and Influence With...
“I am not here to create high-performing content for you. I am here to help this group change our audience’s hearts and minds.” That’s the goal Heike Young set for her team at Microsoft. In this...
Kay-Kay Clapp on Typeform’s Audience-Powered Content...
What’s the one thing your audience should remember after reading your content? If you can’t answer that, don’t ship it. That’s the new standard Kay-Kay Clapp sets for enterprise content teams, and...
New Podcast Season: Breaking Down the Walls of Enterprise...
This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these...