Ty Magnin
Recent articles
Strategy
Why We Gave Up On Reddit For AEO
Reddit's AEO moment lasted about eight months. In late 2024, the advice was everywhere: you need a Reddit strategy for AI visibility. Then in September 2025, Reddit citations in ChatGPT had...
Ty Magnin
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7 min read
03/26/26
Strategy
Content Marketers Need to Learn to Pitch Again
As marketers, we dream of pitching like Don Draper. We’re in a room: We’re smooth and charming. Our bosses and customers are awed by our genius. Someone starts crying. My god, it IS a carousel,...
Ty Magnin
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10 min read
02/26/26
Strategy
Welcome to the Distribution-First Era, Where Strategy Starts...
"If you build it, they will come" is a classic startup mistake. It's the belief that customers will find your great product without a distribution strategy. Sometimes they do. Often,...
Ty Magnin
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8 min read
02/26/24
Strategy
From Zero to One: LinkedIn Playbook for B2B Startups
I keep having the same conversation with startup founders: "Where should I start with content marketing?" My answer every time? LinkedIn. Just LinkedIn. For now.Most founders are biased...
Ty Magnin
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12 min read
11/04/25
Strategy
Write Smarter, Not Harder: How to Use AI Without Losing Your...
This playbook distills the most valuable lessons from the AI & content season of the Animalz podcast, drawn from conversations with the people doing the real work: founders building tools,...
Ty Magnin
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21 min read
04/03/25
Webinars
How to Manage Big Blogs (feat. Buffer, Zapier & Amplitude)
Ty Magnin
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1 min read
04/22/21
Podcasts
Tracey Wallace Explains Her No-Content-Without-Distribution...
“Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there.” Planning distribution first isn’t a new idea, but making it a hard rule is rare. In this...
Aditya Vempaty (MoEngage) on Borrowed Authority:...
Content without distribution goes nowhere. Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also...
Inside Pipeline360’s Hand-Delivered Content Strategy With...
Face-to-face connection still matters, especially as AI changes content marketing. “Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world...