Ty Magnin
Recent articles
Strategy
From Zero to One: LinkedIn Playbook for B2B Startups
I keep having the same conversation with startup founders: "Where should I start with content marketing?" My answer every time? LinkedIn. Just LinkedIn. For now.Most founders are biased...
Ty Magnin
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12 min read
11/04/25
Strategy
Write Smarter, Not Harder: How to Use AI Without Losing Your...
This playbook distills the most valuable lessons from the AI & content season of the Animalz podcast, drawn from conversations with the people doing the real work: founders building tools,...
Ty Magnin
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21 min read
04/03/25
Strategy
Welcome to the Distribution-First Era, Where Strategy Starts...
"If you build it, they will come" is a classic startup mistake. It's the belief that customers will find your great product without a distribution strategy. Sometimes they do. Often,...
Ty Magnin
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7 min read
02/26/24
Strategy
Welcome to the Distribution-First Era, Where Strategy Starts...
“If you build it, they will come” is a classic startup mistake. It’s the belief that customers will find your great product without a distribution strategy. Sometimes they do. Often, they...
Ty Magnin
•
7 min read
02/25/24
Webinars
How to Manage Big Blogs (feat. Buffer, Zapier & Amplitude)
Ty Magnin
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1 min read
04/22/21
Webinars
Content Auditing: How to Find Growth Opportunities Hidden in...
Ty Magnin
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1 min read
04/20/21
Podcasts
Stephanie Losee (Autodesk) on Making Content Work in Matrix...
“If we combine those budgets with a team of two, we can do the work of 15 people at Ipsos.” In this episode, Stephanie Losee shows you that you don’t need a big crew to win. Learn how pooled...
Inside Zapier’s 454% ROI Content Engine With Lane Scott...
“With these ROI numbers, tell me why I shouldn’t give you advertising’s entire budget right now?” Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. In...
Tracey Wallace Explains Her No-Content-Without-Distribution...
“Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there.” Planning distribution first isn’t a new idea, but making it a hard rule is rare. In this...