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Claude Code for Content Marketers
AI

Claude Code for Content Marketers

Despite its name, you can use Claude Code for more than just coding. And Claude Code (CC) works in plain English so you don't even have to be an engineer to use it (though you might become...
Tim Metz • 22 min read
04/02/26
Glossary of AEO and AI Search Terms
AI

Glossary of AEO and AI Search Terms

AI-powered search has created a new vocabulary, and with it, a new challenge for content marketers.You're figuring out how to optimize for ChatGPT citations and Google's AI Overviews,...
Tim Metz • 17 min read
03/24/26
Your Prompts Are Fine: Context Engineering Is Your Next AI Problem
AI

Your Prompts Are Fine: Context Engineering Is Your Next AI...

If you've built an AI content workflow that technically works but produces copy you'd never actually publish, you've probably been troubleshooting your prompts. Makes sense. It...
Tim Metz • 9 min read
03/05/26
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