How SupportLogic AI-Proofed and 5X Its Organic Traffic in 12 Months The first half of 2022 was an exciting period for SupportLogic, a support experience (SX) management platform. A new website,... read more
From Numbers to Nuggets: How Sacra Transforms Data Into Research Worth Reading Take an ounce of business analysis. Add a dash of narrative, a sprinkling of journalism, and a pinch of content... read more
How Exer Health Used SEO to 8X Qualified Traffic and Take on the Blue Ocean Market Regulatory changes that create new, uncontested markets is a tale as old as the world of startups. But that doesn’t... read more
How Frontify Generated 550 Leads (Without Sacrificing Brand Identity) In 2020, Frontify, a brand management platform, had just closed their series B. They needed to quickly scale their organic... read more
How Parabol Reached 150K Monthly Visits With Content Journalism How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup's budget? It's a challenge... read more
How 360Learning Grew from 0 to 76k Pageviews Through SEO Experimentation Over the past two years, 360Learning, the LMS for collaborative learning, has grown its blog from zero to 75,877 monthly... read more
How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS Many of today’s SaaS companies target niche industries, like legal operations or dentistry. For these “vertical SaaS” companies, much of... read more
Niche Down to Scale Up: A Case Study in Ecommerce Content Marketing Ecommerce is saturated with content marketing. Companies like WooCommerce, BigCommerce, and Shopify dominate the search results with thousands of articles,... read more
How QuickBooks Nearly Doubled Traffic by Deleting Half Its Content Here's a bold SEO move. Will Waggoner, SEO lead at QuickBooks, decided to delete 2,000 blog posts to fight off... read more