Episode 7: Library vs. Publication

Animalz Podcast 7

In our humble opinion, your blog is not a publication.

Most SaaS blogs should emphasize quality, attack each topic they cover in-depth, and avoid chasing trends or timely news stories. On this episode of the Animalz podcast, Jimmy and Jan discuss why the library approach works, how it can help you build a brand, and what you need to make the publication approach work.

You can listen right here, or on iTunesOvercast, or Spotify.

Jimmy is the marketing director at Animalz, an agency that provides high-end content marketing solutions to SaaS and tech companies.