Jimmy Daly
Recent articles
Strategy
Top of Funnel Content Creates All Kinds of Problems—But You...
Top of funnel traffic gets a lot of content marketers into trouble.Before we dive into why, let’s first outline what we mean by top of funnel content. This type of content marketing is meant to...
Jimmy Daly
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5 min read
05/14/18
Strategy
In 1989, the Wells Fargo CEO Dispensed Some Timeless Content...
Faced with bank deregulation and increased competition in the 1980s, former Wells Fargo CEO Carl Reichardt understood that cutting costs was essential. Reichardt was up to the task. And,...
Jimmy Daly
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3 min read
05/07/18
Strategy
Core Content Marketing Concepts
There are a handful of core concepts that we address on the Animalz blog over and over again. There’s good reason for this. Content marketing strategy isn’t rocket science, but it does require...
Jimmy Daly
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2 min read
05/03/18
Strategy
Content Strategy for Multi-Product Companies
How do you build a content strategy for a business with more than one product?A content marketing strategy should be built around product use cases. It can expand beyond that, but it should always...
Jimmy Daly
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5 min read
04/30/18
Strategy
How to Weave Content Marketing Into the Fabric of Your...
It’s much easier to succeed with content marketing when it’s baked into the company culture.To home in on the mechanisms at work here, it’s worth understanding how we’re defining culture in this...
Jimmy Daly
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6 min read
04/16/18
Strategy
You Don’t Need an Audience
“Building an audience” is one of the most common—and problematic—phrases in content marketing.Instead of thinking about building an audience, you should create content that addresses users’ needs...
Jimmy Daly
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3 min read
04/09/18
Podcasts
Episode 5: The Content Growth Cycle
As Tom Tunguz points out, content is one of the few forms of marketing that can show compounding growth. For this simple reason, content marketing has the potential to exceed simply bringing in...
Bottom of Funnel Content | Episode 4
In this episode, Jimmy and Jan dive into an overlooked content strategy, bottom of the funnel content.You can listen right here, or on iTunes, Overcast, or Spotify.
The Shape of Successful Content | Episode 3
In this episode, we sit down with Animalz GM and data lead Andrew Tate to talk about his recent post, The Science Behind 100,000-View Blog Posts.You can listen right here, or on iTunes, Overcast,...