Mental models are frameworks and principles that help you make decisions. They don’t provide answers, but they do provide new ways to approach old problems. Try running a few problems through the...

Marketing executives make important decisions about high-level content strategy, budget, and personnel, but aren’t always content experts themselves.To avoid creating unnecessary constraints for...

We couldn’t find a content marketing podcast that we really enjoyed, so we made our own. The Animalz content marketing podcast is a weekly show that focuses on real content marketing strategy—no...

Editor’s note: We’ve published a 2024 update of this classic post based on a recent Q&A with Jimmy Daly. In it, Jimmy shares his evolved insights on the library vs. publication framework and...

SaaS businesses that are venture-backed from the beginning typically struggle with content marketing. Content is a growth engine that takes years to mature. But venture-backed SaaS companies don’t...

“One of the myths of SaaS is that the products are so good, so easy to use, so quick to deploy … that the product sells itself. But as many startups discover to their horror … this is far from the...