Jimmy Daly
Recent articles
Strategy
5 Mental Models for Content Marketers
Mental models are frameworks and principles that help you make decisions. They don’t provide answers, but they do provide new ways to approach old problems. Try running a few problems through the...
Jimmy Daly
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7 min read
11/27/18
Strategy
The Marketing Executive’s Guide to Content Strategy
Marketing executives make important decisions about high-level content strategy, budget, and personnel, but aren’t always content experts themselves.To avoid creating unnecessary constraints for...
Jimmy Daly
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9 min read
11/14/18
Strategy
The Animalz Podcast
We couldn’t find a content marketing podcast that we really enjoyed, so we made our own. The Animalz content marketing podcast is a weekly show that focuses on real content marketing strategy—no...
Jimmy Daly
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1 min read
10/24/18
Strategy
Your Blog Is Not a Publication
Editor’s note: We’ve published a 2024 update of this classic post based on a recent Q&A with Jimmy Daly. In it, Jimmy shares his evolved insights on the library vs. publication framework and...
Jimmy Daly
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8 min read
10/23/18
Strategy
Why Venture-Backed Companies Struggle with Content Marketing
SaaS businesses that are venture-backed from the beginning typically struggle with content marketing. Content is a growth engine that takes years to mature. But venture-backed SaaS companies don’t...
Jimmy Daly
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8 min read
10/09/18
Strategy
What Is Bottom of the Funnel Content?
“One of the myths of SaaS is that the products are so good, so easy to use, so quick to deploy … that the product sells itself. But as many startups discover to their horror … this is far from the...
Jimmy Daly
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8 min read
09/26/18
Podcasts
How to Wean Off Paid Traffic | Episode 41
This is among to the most things we common things we hear on sales calls: “Paid acquisition is getting too expensive and we haven’t made any investment in content. How soon can we get started?”It’s...
The Inputs Required to Create a Content Strategy | Episode...
Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of:The customerThe...
A Bottom of the Funnel Content Tactic | Episode 39
In this (very) quick episode, Jimmy talks about why so many blogs don’t generate leads and talks about how to address that problem. This advice won’t disrupt your entire strategy—instead, you might...