Jimmy Daly
Recent articles
Strategy
How to Take Your Content Upmarket When You Take Your SaaS...
Nearly all SaaS businesses aspire to move upmarket.Moving upmarket means acquiring larger customers who spend more money. There’s a financial incentive to move upmarket … you can make more money...
Jimmy Daly
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10 min read
09/18/18
Strategy
Movement-First: How to Scale Content Without Sacrificing...
Jimmy Daly
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10 min read
08/20/18
Strategy
The Sunk Cost Fallacy in Content Marketing
Content marketing is an investment—until it’s not.A blog watered down with content that no one reads is actually doing your website a disservice. Imagine that…the physical embodiment of your...
Jimmy Daly
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9 min read
07/31/18
Case StudiesStrategy
How QuickBooks Nearly Doubled Traffic by Deleting Half Its...
Here's a bold SEO move.Will Waggoner, SEO lead at QuickBooks, decided to delete 2,000 blog posts to fight off aslow decline in organic traffic. Those 2,000 posts represented more than 40% of...
Jimmy Daly
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10 min read
07/24/18
Case StudiesStrategy
How QuickBooks Nearly Doubled Traffic by Deleting Half Its...
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<p style="text-align: left;"]]Here’s a bold SEO move.Will Waggoner, SEO lead at QuickBooks, decided to delete 2,000 blog posts to fight off a slow decline in organic traffic....
Jimmy Daly
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10 min read
07/23/18
Strategy
How Google Analytics Kills Great Blogs
If you remember the Animalz blog for just one thing, let it be this: The oversimplification of content marketing is a drag on the entire industry. A nuanced understanding of content marketing...
Jimmy Daly
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9 min read
07/16/18
Podcasts
Movement-First Content | Episode 2
In our second episode, Jan and I talk about movement-first content. It’s a strategy for earning credibility when you’re just getting started, and it’s a way to humanize large brands.You can listen...
Content Pruning | Episode 1
Welcome to the first ever Animalz podcast!In this episode, Jan-Erik Asplund and I chat about our interview with the QuickBooks SEO team. They deleted 2,000 blog posts and nearly doubled traffic to...