Jimmy Daly
Recent articles
Strategy
How to Take Your Content Upmarket When You Take Your SaaS...
Nearly all SaaS businesses aspire to move upmarket.Moving upmarket means acquiring larger customers who spend more money. There’s a financial incentive to move upmarket … you can make more money...
Jimmy Daly
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10 min read
09/18/18
Strategy
Movement-First: How to Scale Content Without Sacrificing...
Jimmy Daly
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10 min read
08/20/18
Strategy
The Sunk Cost Fallacy in Content Marketing
Content marketing is an investment—until it’s not.A blog watered down with content that no one reads is actually doing your website a disservice. Imagine that…the physical embodiment of your...
Jimmy Daly
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9 min read
07/31/18
Case StudiesStrategy
How QuickBooks Nearly Doubled Traffic by Deleting Half Its...
Here's a bold SEO move.Will Waggoner, SEO lead at QuickBooks, decided to delete 2,000 blog posts to fight off aslow decline in organic traffic. Those 2,000 posts represented more than 40% of...
Jimmy Daly
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10 min read
07/24/18
Case StudiesStrategy
How QuickBooks Nearly Doubled Traffic by Deleting Half Its...
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<p style="text-align: left;"]]Here’s a bold SEO move.Will Waggoner, SEO lead at QuickBooks, decided to delete 2,000 blog posts to fight off a slow decline in organic traffic....
Jimmy Daly
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10 min read
07/23/18
Strategy
How Google Analytics Kills Great Blogs
If you remember the Animalz blog for just one thing, let it be this: The oversimplification of content marketing is a drag on the entire industry. A nuanced understanding of content marketing...
Jimmy Daly
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9 min read
07/16/18
Podcasts
We launched a free tool! | Episode 20
We are really excited to announce that we’ve launched our first-ever software tool, Revive. It’s a free content refresh tool that looks at your Google Analytics and finds content decay. Andrew and...
Using Content Lanes to Flesh Out Your Strategy | Episode 19
Jimmy and Jan discuss different types of content lanes—tracks that you can use to produce regular content for your blog—and what makes each one, from teardown to use-case content, effective and...
The Secret to Content Promotion | Episode 18
Ryan Law joins us to talk about his recent post on the blog and the idea of distribution-first content marketing. We walk through three distinct examples of successful blog posts, from three...