Jimmy Daly
Recent articles
Strategy
How to Take Your Content Upmarket When You Take Your SaaS...
Nearly all SaaS businesses aspire to move upmarket.Moving upmarket means acquiring larger customers who spend more money. There’s a financial incentive to move upmarket … you can make more money...
Jimmy Daly
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10 min read
09/18/18
Strategy
Movement-First: How to Scale Content Without Sacrificing...
Jimmy Daly
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10 min read
08/20/18
Strategy
The Sunk Cost Fallacy in Content Marketing
Content marketing is an investment—until it’s not.A blog watered down with content that no one reads is actually doing your website a disservice. Imagine that…the physical embodiment of your...
Jimmy Daly
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9 min read
07/31/18
Case StudiesStrategy
How QuickBooks Nearly Doubled Traffic by Deleting Half Its...
Here's a bold SEO move.Will Waggoner, SEO lead at QuickBooks, decided to delete 2,000 blog posts to fight off aslow decline in organic traffic. Those 2,000 posts represented more than 40% of...
Jimmy Daly
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10 min read
07/24/18
Case StudiesStrategy
How QuickBooks Nearly Doubled Traffic by Deleting Half Its...
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<p style="text-align: left;"]]Here’s a bold SEO move.Will Waggoner, SEO lead at QuickBooks, decided to delete 2,000 blog posts to fight off a slow decline in organic traffic....
Jimmy Daly
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10 min read
07/23/18
Strategy
How Google Analytics Kills Great Blogs
If you remember the Animalz blog for just one thing, let it be this: The oversimplification of content marketing is a drag on the entire industry. A nuanced understanding of content marketing...
Jimmy Daly
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9 min read
07/16/18
Podcasts
Lane Genee | Episode 14
Jimmy and Jan chat with Lane Genee, who runs marketing at Teampay. They chat about Lane’s early job helping her mother win a political election, the marketing lessons learned there, and how they...
Why Don’t More People Refresh Their Content? | Episode...
When you have strong content review and reporting processes in place, refreshing an old piece of content is one of the best ways to get a great ROI on your effort. Refreshing a post can take it...
3 Challenges to Producing Great Content | Episode 12
Jimmy and Jan break down three of the biggest obstacles that content marketing teams face when trying to create great content — and how to overcome each category.You can listen right here, or...