Writing well is a superpower. Great writers are great thinkers, capable of using the written word to impose structure on nebulous ideas and simplify the complex. They're persuasive, able to...

In 2022, we wrote about a Google patent application on "information gain," a theory that the search engine would reward content for being different. Add new information to the online...

In the first version of this piece just two years ago, we wrote that AI marked "the dawn of a new era in content marketing."If that was the dawn, we're well into the morning now. The...

Enterprise content marketing teams often have a speed problem. Legal review cycles take weeks. Brand guidelines require 12 stakeholders to approve a single asset. Quarterly planning fossilizes your...

AI overviews are the new golden tickets for visibility. But to get cited, you’ll need to know how to write for AI. Think of it as extending your style guide so your content works not just for...

Ask any content marketer to define "high quality" and you'll get the same answer: well-researched, expertly written, professionally designed, thoroughly edited. But if you look at...