Originally written by Jan-Erik Asplund in 2019. Revised in 2026.BLUF is a military communications acronym — it stands for "bottom line up front" — that's designed to enforce speed...

Originally written by Ryan Law in 2020. Revised by Nathan Wahl in 2025.MECE stands for Mutually Exclusive, Collectively Exhaustive. It's one of the core problem-solving frameworks in...

Writing well is a superpower. Great writers are great thinkers, capable of using the written word to impose structure on nebulous ideas and simplify the complex. They're persuasive, able to...

In 2022, we wrote about a Google patent application on "information gain," a theory that the search engine would reward content for being different. Add new information to the online...

In the first version of this piece just two years ago, we wrote that AI marked "the dawn of a new era in content marketing."If that was the dawn, we're well into the morning now. The...

Enterprise content marketing teams often have a speed problem. Legal review cycles take weeks. Brand guidelines require 12 stakeholders to approve a single asset. Quarterly planning fossilizes your...