Recent articles
Writing
Code Is Now Content: How We Built Our SEO Calculator With AI
“Software is now content,” writes Dan Shipper, co-founder of Every. His statement captures a shift most of us haven’t yet grasped: marketing teams — like yours! — can now build apps with AI and...
Tim Metz
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14 min read
02/20/25
Strategy
Get Organic Traffic Estimates With Our Free SEO Forecasting...
"How much traffic will we get from SEO?" It's a question you've likely faced—whether you're pitching leadership or mapping out next quarter's content strategy....
Tim Metz
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6 min read
02/11/25
Strategy
Get Organic Traffic Estimates With Our Free SEO Forecasting...
“How much traffic will we get from SEO?” It’s a question you’ve likely faced—whether you’re pitching leadership or mapping out next quarter’s content strategy. Forecasting organic traffic often...
Tim Metz
•
6 min read
02/10/25
the-blog
The $200 AI Question: Should You Upgrade to ChatGPT Pro?...
“Wait, would anyone pay $200 per month when you can pay $20 — or even use ChatGPT for free?” That’s the first reaction we had when we heard about ChatGPT Pro and its price tag.Two hundred dollars...
Tim Metz
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15 min read
01/16/25
Strategy
Content Marketing Experiments That Worked for Us in 2024
We’ve turned our content program into something of an R&D lab this year. With a full-time, dedicated marketing role at our agency, we’ve had plenty of opportunities to test new ideas before...
Tim Metz
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7 min read
12/19/24
Writing
Blockbuster Blogs: How Breakthrough Ideas Are Born
Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking, Inbound Marketing, The Lean Startup.Books certainly...
Tim Metz
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13 min read
12/05/24
Podcasts
Aditya Vempaty (MoEngage) on Borrowed Authority:...
Content without distribution goes nowhere. Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also...
Inside Pipeline360’s Hand-Delivered Content Strategy With...
Face-to-face connection still matters, especially as AI changes content marketing. “Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world...
Rhonda Hughes on Enterprise Content That Creates Value, Not...
“I have this mantra around creating value, not noise.” That’s how Rhonda Hughes approaches content leadership. In this episode, she shares how she turned a scattered content operation into an...