Tim Metz

Tim Metz

Director of Marketing & Innovation
Animalz

Recent articles

Your Prompts Are Fine: Context Engineering Is Your Next AI Problem
AI

Your Prompts Are Fine: Context Engineering Is Your Next AI...

If you've built an AI content workflow that technically works but produces copy you'd never actually publish, you've probably been troubleshooting your prompts. Makes sense. It...
Tim Metz 9 min read
03/05/26
Blockbuster Blogs: How Breakthrough Ideas Are Born
Writing

Blockbuster Blogs: How Breakthrough Ideas Are Born

Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking, Inbound Marketing, The Lean Startup.Books certainly...
Tim Metz 13 min read
12/05/24
The AI Onion: Why 95% of AI Projects Die and What to Do About It
Strategy

The AI Onion: Why 95% of AI Projects Die and What to Do...

A stat from MIT’s Media Lab came out recently that has circled the web several times: 95% of organizations see zero return from AI. Most projects fail because of “brittle workflows, lack of...
Tim Metz 9 min read
11/20/25
Confessions of an AI Addict
Writing

Confessions of an AI Addict

I never intended to be an addict. Nobody does, I suppose. But the temptations, they’re too powerful. They’ve made me lazy, dishonest, selfish, needy, over-confident — every sin under the sun.I’ve...
Tim Metz 12 min read
05/22/25
The TIP Method: Choose the Right AI Model for Every Task
Strategy

The TIP Method: Choose the Right AI Model for Every Task

Using just one AI model is like having a team of one.You wouldn't hire a single person to be your developer, designer, writer, and analyst. So why expect one AI model to excel at...
Tim Metz 9 min read
08/21/25
Get Organic Traffic Estimates With Our Free SEO Forecasting Tool
Strategy

Get Organic Traffic Estimates With Our Free SEO Forecasting...

"How much traffic will we get from SEO?" It's a question you've likely faced—whether you're pitching leadership or mapping out next quarter's content strategy....
Tim Metz 6 min read
02/11/25

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