Recent articles
Strategy
Get Organic Traffic Estimates With Our Free SEO Forecasting...
"How much traffic will we get from SEO?" It's a question you've likely faced—whether you're pitching leadership or mapping out next quarter's content strategy....
Tim Metz
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6 min read
02/11/25
Strategy
Get Organic Traffic Estimates With Our Free SEO Forecasting...
“How much traffic will we get from SEO?” It’s a question you’ve likely faced—whether you’re pitching leadership or mapping out next quarter’s content strategy. Forecasting organic traffic often...
Tim Metz
•
6 min read
02/10/25
the-blog
The $200 AI Question: Should You Upgrade to ChatGPT Pro?...
“Wait, would anyone pay $200 per month when you can pay $20 — or even use ChatGPT for free?” That’s the first reaction we had when we heard about ChatGPT Pro and its price tag.Two hundred dollars...
Tim Metz
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15 min read
01/16/25
Strategy
Content Marketing Experiments That Worked for Us in 2024
We’ve turned our content program into something of an R&D lab this year. With a full-time, dedicated marketing role at our agency, we’ve had plenty of opportunities to test new ideas before...
Tim Metz
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7 min read
12/19/24
Writing
Blockbuster Blogs: How Breakthrough Ideas Are Born
Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking, Inbound Marketing, The Lean Startup.Books certainly...
Tim Metz
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13 min read
12/05/24
DataNews
Revive 2.0: The Content Refresh Tool for Instant Decay...
Five years ago, we launched Revive as a free content refresh tool to help teams identify and prevent content decay. Since then, 39,000 people have used it to win back lost organic traffic.Today,...
Tim Metz
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5 min read
11/21/24
Podcasts
How the Enterprise Content Engine Works: Season Wrap-up
We’re wrapping up season two of the Animalz Podcast with insights from enterprise content leaders at companies like Zapier, Dropbox, Autodesk, and Microsoft. After more than a dozen interviews,...
Kate Pluth on Scaling Content at Dropbox With AI and Taste
"To me, that's just a continuation of a trend we were already seeing with zero click. Platforms were already making this a pattern in our content consumption habits." In this...
Lauren Everitt on Okta’s Newsroom-Driven Content...
“As we’re all witnessing right now, especially with AI, it all comes back down to: are you an exceptional storyteller?” In this episode, Lauren Everitt shares how Okta stood up a lean newsroom...