Recent articles
AI
Your Prompts Are Fine: Context Engineering Is Your Next AI...
If you've built an AI content workflow that technically works but produces copy you'd never actually publish, you've probably been troubleshooting your prompts. Makes sense. It...
Tim Metz
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9 min read
03/05/26
Writing
Blockbuster Blogs: How Breakthrough Ideas Are Born
Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking, Inbound Marketing, The Lean Startup.Books certainly...
Tim Metz
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13 min read
12/05/24
Strategy
The AI Onion: Why 95% of AI Projects Die and What to Do...
A stat from MIT’s Media Lab came out recently that has circled the web several times: 95% of organizations see zero return from AI. Most projects fail because of “brittle workflows, lack of...
Tim Metz
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9 min read
11/20/25
Writing
Confessions of an AI Addict
I never intended to be an addict. Nobody does, I suppose. But the temptations, they’re too powerful. They’ve made me lazy, dishonest, selfish, needy, over-confident — every sin under the sun.I’ve...
Tim Metz
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12 min read
05/22/25
Strategy
The TIP Method: Choose the Right AI Model for Every Task
Using just one AI model is like having a team of one.You wouldn't hire a single person to be your developer, designer, writer, and analyst. So why expect one AI model to excel at...
Tim Metz
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9 min read
08/21/25
Strategy
Get Organic Traffic Estimates With Our Free SEO Forecasting...
"How much traffic will we get from SEO?" It's a question you've likely faced—whether you're pitching leadership or mapping out next quarter's content strategy....
Tim Metz
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6 min read
02/11/25
Podcasts
Kirti Sharma (Adobe) on Original Content AI Can’t Copy — and...
“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” In this episode, you’ll learn from Kirti Sharma why trying to make...
Lauren Everitt on Okta’s Newsroom-Driven Content...
“As we’re all witnessing right now, especially with AI, it all comes back down to: are you an exceptional storyteller?” In this episode, Lauren Everitt shares how Okta stood up a lean newsroom...
Jennifer Clark (Zoom) on Turning Content From Cost Center to...
“So many people look at content as a cost center, and I want us to be a revenue driver.” In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and...