Recent articles
Strategy
Get Organic Traffic Estimates With Our Free SEO Forecasting...
"How much traffic will we get from SEO?" It's a question you've likely faced—whether you're pitching leadership or mapping out next quarter's content strategy....
Tim Metz
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6 min read
02/11/25
Strategy
Get Organic Traffic Estimates With Our Free SEO Forecasting...
“How much traffic will we get from SEO?” It’s a question you’ve likely faced—whether you’re pitching leadership or mapping out next quarter’s content strategy. Forecasting organic traffic often...
Tim Metz
•
6 min read
02/10/25
the-blog
The $200 AI Question: Should You Upgrade to ChatGPT Pro?...
“Wait, would anyone pay $200 per month when you can pay $20 — or even use ChatGPT for free?” That’s the first reaction we had when we heard about ChatGPT Pro and its price tag.Two hundred dollars...
Tim Metz
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15 min read
01/16/25
Strategy
Content Marketing Experiments That Worked for Us in 2024
We’ve turned our content program into something of an R&D lab this year. With a full-time, dedicated marketing role at our agency, we’ve had plenty of opportunities to test new ideas before...
Tim Metz
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7 min read
12/19/24
Writing
Blockbuster Blogs: How Breakthrough Ideas Are Born
Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking, Inbound Marketing, The Lean Startup.Books certainly...
Tim Metz
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13 min read
12/05/24
DataNews
Revive 2.0: The Content Refresh Tool for Instant Decay...
Five years ago, we launched Revive as a free content refresh tool to help teams identify and prevent content decay. Since then, 39,000 people have used it to win back lost organic traffic.Today,...
Tim Metz
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5 min read
11/21/24
Podcasts
Kirti Sharma (Adobe) on Original Content AI Can’t Copy — and...
“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” In this episode, you’ll learn from Kirti Sharma why trying to make...
Jennifer Clark (Zoom) on Turning Content From Cost Center to...
“So many people look at content as a cost center, and I want us to be a revenue driver.” In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and...
Mallory Russell on Earning AI Mentions and Winning Discovery...
“What we ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” That’s how Mallory Russell describes her journey at Square,...