Recent articles
AI
Your Prompts Are Fine: Context Engineering Is Your Next AI...
If you've built an AI content workflow that technically works but produces copy you'd never actually publish, you've probably been troubleshooting your prompts. Makes sense. It...
Tim Metz
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9 min read
03/05/26
Writing
Blockbuster Blogs: How Breakthrough Ideas Are Born
Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking, Inbound Marketing, The Lean Startup.Books certainly...
Tim Metz
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13 min read
12/05/24
Strategy
The AI Onion: Why 95% of AI Projects Die and What to Do...
A stat from MIT’s Media Lab came out recently that has circled the web several times: 95% of organizations see zero return from AI. Most projects fail because of “brittle workflows, lack of...
Tim Metz
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9 min read
11/20/25
Writing
Confessions of an AI Addict
I never intended to be an addict. Nobody does, I suppose. But the temptations, they’re too powerful. They’ve made me lazy, dishonest, selfish, needy, over-confident — every sin under the sun.I’ve...
Tim Metz
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12 min read
05/22/25
Strategy
The TIP Method: Choose the Right AI Model for Every Task
Using just one AI model is like having a team of one.You wouldn't hire a single person to be your developer, designer, writer, and analyst. So why expect one AI model to excel at...
Tim Metz
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9 min read
08/21/25
Strategy
Get Organic Traffic Estimates With Our Free SEO Forecasting...
"How much traffic will we get from SEO?" It's a question you've likely faced—whether you're pitching leadership or mapping out next quarter's content strategy....
Tim Metz
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6 min read
02/11/25
Podcasts
Tracey Wallace Explains Her No-Content-Without-Distribution...
“Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there.” Planning distribution first isn’t a new idea, but making it a hard rule is rare. In this...
Aditya Vempaty (MoEngage) on Borrowed Authority:...
Content without distribution goes nowhere. Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also...
Inside Pipeline360’s Hand-Delivered Content Strategy With...
Face-to-face connection still matters, especially as AI changes content marketing. “Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world...