Articles that suffer from traffic decay. Technical SEO issues that limit your search performance. Lucrative keywords that are just out of reach. In this webinar, the Animalz auditing team will walk you through the process they use to discover the growth opportunities hidden within existing content.
Resources mentioned
Slides https://docs.google.com/presentation/d/1SOOvvvHbDeUQe3tMYCGDNmbVgs9DZyw47CLqyVQPRF4/edit?usp=sharing
How to Do a Content Audit (the Strategic Way): Companion article for this presentation https://www.animalz.co/services/content-audits/
The Animalz Content Marketing Benchmark Report 2020: Performance benchmarks from B2B SaaS blogs (like yours) https://www.animalz.co/blog/benchmark-report-2020/
Audits by Animalz: Done-for-you content auditing by Andrew & Whitney. http://audits.animalz.co/