Animalz Blog
Strategy
Why Venture-Backed Companies Struggle with Content Marketing
SaaS businesses that are venture-backed from the beginning typically struggle...
Jimmy Daly
•
8 min read
10/09/18
Strategy
The Content Growth Cycle
Content marketing gets easier and delivers better ROI over time.At the start,...
Ryan Law
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6 min read
10/03/18
Strategy
What Is Bottom of the Funnel Content?
“One of the myths of SaaS is that the products are so good, so easy to use,...
Jimmy Daly
•
8 min read
09/26/18
Podcast
The Shape of Successful Content | Episode 3
In this episode, we sit down with Animalz GM and data lead Andrew Tate to...
Jimmy Daly
•
1 min read
09/21/18
Strategy
How to Take Your Content Upmarket When You Take Your SaaS...
Nearly all SaaS businesses aspire to move upmarket.Moving upmarket means...
Jimmy Daly
•
10 min read
09/18/18
Podcast
Movement-First Content | Episode 2
In our second episode, Jan and I talk about movement-first content. It’s a...
Jimmy Daly
•
1 min read
09/11/18
Data · Strategy
The Science Behind 100,000-View Blog Posts
All successful content marketing is successful in the same way.At least, that...
Andrew Tate
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14 min read
09/10/18
Podcast
Content Pruning | Episode 1
Welcome to the first ever Animalz podcast!In this episode, Jan-Erik Asplund...
Jimmy Daly
•
1 min read
09/04/18
Writing
5 Ways to Write Better Blog Post Titles
Writing titles for blog posts is hard because it requires a different type of...
Jan-Erik Asplund
•
10 min read
08/28/18