Animalz Blog

How QuickBooks Nearly Doubled Traffic by Deleting Half Its Content
Case Studies · Strategy

How QuickBooks Nearly Doubled Traffic by Deleting Half Its...

Here's a bold SEO move.Will Waggoner, SEO lead at QuickBooks, decided to...
Jimmy Daly 10 min read
07/24/18
How QuickBooks Nearly Doubled Traffic by Deleting Half Its Content
Case Studies · Strategy

How QuickBooks Nearly Doubled Traffic by Deleting Half Its...

[CDATA[ <p style="text-align: left;"]]Here’s a bold SEO...
Jimmy Daly 10 min read
07/23/18
How Google Analytics Kills Great Blogs
Strategy

How Google Analytics Kills Great Blogs

If you remember the Animalz blog for just one thing, let it be this: The...
Jimmy Daly 9 min read
07/16/18
Why Organic Search Traffic Declines — and What to Do About It
Strategy

Why Organic Search Traffic Declines — and What to Do About...

It’s really difficult to gain traction in organic search, which is why it’s...
Jimmy Daly 7 min read
07/10/18
What is “Good Content”?
Strategy

What is “Good Content”?

No one disagrees that you need “good content” to grow a blog, but there’s...
Jimmy Daly 8 min read
06/26/18
How to Grow a Blog the Hard Way
Strategy · Writing

How to Grow a Blog the Hard Way

[CDATA[<em]]“I think it would be quite disingenuous if I sat down and...
Jimmy Daly 11 min read
06/18/18
How to Ride a Wave of Growth, or Revel in Its Crash
Strategy

How to Ride a Wave of Growth, or Revel in Its Crash

For all the talk of creating great content, there’s a significant and often...
Jimmy Daly 10 min read
06/12/18
How to Make People Care About Your Content: Find the Right Angle
Writing

How to Make People Care About Your Content: Find the Right...

This article originally appeared on Risk Capital.In 2004, psychologist and...
Jan-Erik Asplund 10 min read
06/04/18
How to Evolve Beyond “Actionable Content”
Strategy

How to Evolve Beyond “Actionable Content”

The problem with “actionable content” is that it’s a commodity.It often...
Jimmy Daly 4 min read
05/29/18