Animalz Blog
Strategy
50 Things We’ve Learned About Content Marketing
We’re lucky to work with some of the top SaaS brands in the world.The...
Jimmy Daly
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10 min read
03/19/18
Strategy
Explore v. Exploit: How to Find the Perfect Content...
“The joy of the young is discovering. The joy of the old is relishing.” —...
Jimmy Daly
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6 min read
03/12/18
Strategy
How to Succeed at Content Marketing: Do It Better, or Do It...
There are more than 780,000 games in Apple’s App Store. Nearly all rely on...
Jimmy Daly
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6 min read
02/28/18
Writing
11 Commercial Writing Skills
“So, what are you going to do with that English major?”Every liberal arts...
Jimmy Daly
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9 min read
02/19/18
Strategy
Great Writing Isn’t Enough. Here Are Two SEO...
The benchmark for a great SaaS blog is 100,000 views per month. To get there,...
Jimmy Daly
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8 min read
02/12/18
Strategy
We Need a Slower, More Thoughtful Approach to Content...
Waste is evil.At least, that’s how it’s observed in the lean manufacturing...
Jimmy Daly
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5 min read
02/05/18
Strategy
5 Content Marketing Power Laws
If you double the side of a square, you increase the area by a factor of...
Jimmy Daly
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8 min read
01/19/18
Strategy
Most Blogs Fail. Why?
Plenty of entreprenuers point to Clay Christensen’s The Innovator’s...
Jimmy Daly
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6 min read
01/09/18
Writing
Content Marketing Personas: How to Reach Your Target...
Writing for personas doesn’t work very well.And that’s not because it’s a bad...
Jimmy Daly
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14 min read
01/04/18