Animalz Blog
Writing
MECE: How to Think, Write & Persuade Like a McKinsey...
Originally written by Ryan Law in 2020. Revised by Nathan Wahl in 2025.MECE...
Ryan Law
,
Nathan Wahl
•
7 min read
12/18/25
Writing
How to Write Blog Posts That Readers Care About in the Age...
Writing well is a superpower. Great writers are great thinkers, capable of...
Nathan Wahl
•
13 min read
12/01/25
Strategy
The AI Onion: Why 95% of AI Projects Die and What to Do...
A stat from MIT’s Media Lab came out recently that has circled the web...
Tim Metz
•
9 min read
11/20/25
Strategy
Information Gain: The SEO Theory that AI Made Mandatory
In 2022, we wrote about a Google patent application on "information...
Nathan Wahl
•
8 min read
11/13/25
Strategy
From Zero to One: LinkedIn Playbook for B2B Startups
I keep having the same conversation with startup founders: "Where should...
Ty Magnin
•
12 min read
11/04/25
Strategy
Yes, You Should Talk About Your Competitors
Editor's note: Originally published by Ryan Law in 2020. Updated by...
Ryan Law
,
David Galic
•
8 min read
10/23/25
Strategy
AI Content Strategy: Lessons from the Field
In the first version of this piece just two years ago, we wrote that AI...
Nathan Wahl
,
KT Malicke
•
9 min read
10/22/25
Strategy
Break Through Bureaucracy: 10 Lessons from Enterprise...
Enterprise content marketing teams often have a speed problem. Legal review...
Nathan Wahl
•
12 min read
10/15/25
Writing
Claude Code for Content Marketers: A No-Code Guide
If you regularly use an AI like ChatGPT or Claude, Claude Code is a must-try....
Tim Metz
•
16 min read
10/02/25