Animalz Blog
Strategy
Content Marketers Need to Learn to Pitch Again
As marketers, we dream of pitching like Don Draper. We’re in a room: We’re...
Ty Magnin
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10 min read
02/26/26
Strategy
Your Blog Is Not a Publication (But It's Not Just a Library...
A few years back, I mentioned to John Collins, then content director at...
Jimmy Daly
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6 min read
01/28/26
Writing
Persuasive Writing In Three Steps: Thesis, Antithesis,...
Originally written by Ryan Law in 2021. Revised in 2026.Thought leadership...
Ryan Law
,
Nathan Wahl
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7 min read
01/21/26
Writing
BLUF: The Military Standard That Can Make Your Writing More...
Originally written by Jan-Erik Asplund in 2019. Revised in 2026.BLUF is a...
Jan-Erik Asplund
,
Nathan Wahl
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9 min read
01/13/26
Writing
MECE: The Principle That Helps You Think and Write Like a...
Originally written by Ryan Law in 2020. Revised by Nathan Wahl in 2025.MECE...
Ryan Law
,
Nathan Wahl
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7 min read
12/18/25
Writing
How to Write Blog Posts That Readers Care About in the Age...
Writing well is a superpower. Great writers are great thinkers, capable of...
Nathan Wahl
•
13 min read
12/01/25
Strategy
The AI Onion: Why 95% of AI Projects Die and What to Do...
A stat from MIT’s Media Lab came out recently that has circled the web...
Tim Metz
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9 min read
11/20/25
Strategy
Information Gain: The SEO Theory that AI Made Mandatory
In 2022, we wrote about a Google patent application on "information...
Nathan Wahl
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8 min read
11/13/25
Strategy
From Zero to One: LinkedIn Playbook for B2B Startups
I keep having the same conversation with startup founders: "Where should...
Ty Magnin
•
12 min read
11/04/25