Jimmy Daly
Recent articles
Strategy
What Is Bottom of the Funnel Content?
“One of the myths of SaaS is that the products are so good, so easy to use, so quick to deploy … that the product sells itself. But as many startups discover to their horror … this is far from the...
Jimmy Daly
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8 min read
09/26/18
Strategy
How to Take Your Content Upmarket When You Take Your SaaS...
Nearly all SaaS businesses aspire to move upmarket.Moving upmarket means acquiring larger customers who spend more money. There’s a financial incentive to move upmarket … you can make more money...
Jimmy Daly
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10 min read
09/18/18
Strategy
Movement-First: How to Scale Content Without Sacrificing...
Jimmy Daly
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10 min read
08/20/18
Strategy
The Sunk Cost Fallacy in Content Marketing
Content marketing is an investment—until it’s not.A blog watered down with content that no one reads is actually doing your website a disservice. Imagine that…the physical embodiment of your...
Jimmy Daly
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9 min read
07/31/18
Case StudiesStrategy
How QuickBooks Nearly Doubled Traffic by Deleting Half Its...
Here's a bold SEO move.Will Waggoner, SEO lead at QuickBooks, decided to delete 2,000 blog posts to fight off aslow decline in organic traffic. Those 2,000 posts represented more than 40% of...
Jimmy Daly
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10 min read
07/24/18
Case StudiesStrategy
How QuickBooks Nearly Doubled Traffic by Deleting Half Its...
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<p style="text-align: left;"]]Here’s a bold SEO move.Will Waggoner, SEO lead at QuickBooks, decided to delete 2,000 blog posts to fight off a slow decline in organic traffic....
Jimmy Daly
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10 min read
07/23/18
Podcasts
![Customer Retention When It Really Matters [Live Show] | Episode 44](/img/asset/YXNzZXRzLzIwMTkvMDkvRklOQUwtUG9kY2FzdC1mZWF0dXJlLWltYWdlLXRlbXBsYXRlLWNvbG9yLnBuZw/FINAL-Podcast-feature-image-template-color.png?w=1200&h=675&fit=crop&s=5e21ee5681f08b8e74ba01b7f7fbbaa7)
Customer Retention When It Really Matters [Live Show] |...
In an environment where acquisition of new customers is very challenging for most business, retention is extremely important.In this episode, Jimmy and Devin talk about what we’re doing to retain...
Content During a Crisis [Live Show] | Episode 43
In our first-ever live podcast, Devin and Jimmy talk about content marketing during a crisis.We talk through a few situations that we’re seeing our own customers experiencing and take questions...
Join us for a LIVE podcast | Episode 42
Join us for an upcoming LIVE podcast. We’re going to talk about content marketing during a crisis and answering live questions. If you’d like to submit a question, just send to...