Jimmy Daly
Recent articles
Strategy
What Is Bottom of the Funnel Content?
“One of the myths of SaaS is that the products are so good, so easy to use, so quick to deploy … that the product sells itself. But as many startups discover to their horror … this is far from the...
Jimmy Daly
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8 min read
09/26/18
Strategy
How to Take Your Content Upmarket When You Take Your SaaS...
Nearly all SaaS businesses aspire to move upmarket.Moving upmarket means acquiring larger customers who spend more money. There’s a financial incentive to move upmarket … you can make more money...
Jimmy Daly
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10 min read
09/18/18
Strategy
Movement-First: How to Scale Content Without Sacrificing...
Jimmy Daly
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10 min read
08/20/18
Strategy
The Sunk Cost Fallacy in Content Marketing
Content marketing is an investment—until it’s not.A blog watered down with content that no one reads is actually doing your website a disservice. Imagine that…the physical embodiment of your...
Jimmy Daly
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9 min read
07/31/18
Case StudiesStrategy
How QuickBooks Nearly Doubled Traffic by Deleting Half Its...
Here's a bold SEO move.Will Waggoner, SEO lead at QuickBooks, decided to delete 2,000 blog posts to fight off aslow decline in organic traffic. Those 2,000 posts represented more than 40% of...
Jimmy Daly
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10 min read
07/24/18
Case StudiesStrategy
How QuickBooks Nearly Doubled Traffic by Deleting Half Its...
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<p style="text-align: left;"]]Here’s a bold SEO move.Will Waggoner, SEO lead at QuickBooks, decided to delete 2,000 blog posts to fight off a slow decline in organic traffic....
Jimmy Daly
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10 min read
07/23/18
Podcasts
Is That a Content Strategy or a Content Plan? | Episode 38
Is that a content strategy? A plan? Or is it a vision?We’ve realized that a lot of the terminology in our space is actually really confusing. Let’s make sure that when we say the word “strategy”...
Top, Middle and Bottom of the Funnel Content—What Does It...
Terms like top, middle and bottom of the funnel content are thrown around all the time—but are we all speaking the same language?Ryan and Jimmy recently realized they had very different ideas of...
Why Community Is the Most Important Trend in Marketing |...
Community is decentralized, hard to measure and difficult for marketing teams to execute on. So why is it so important?In this episode, Devin and Jimmy talk community. Jimmy show his bias for...