Jimmy Daly
Recent articles
Strategy
Great Writing Isn’t Enough. Here Are Two SEO...
The benchmark for a great SaaS blog is 100,000 views per month. To get there, you need great writing. But that will never be enough. Above all else, you need a sound strategy.There are basically...
Jimmy Daly
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8 min read
02/12/18
Strategy
We Need a Slower, More Thoughtful Approach to Content...
Waste is evil.At least, that’s how it’s observed in the lean manufacturing world.Toyota, in particular, has revolutionized manufacturing by distilling complex manufacturing concepts into single...
Jimmy Daly
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5 min read
02/05/18
Strategy
5 Content Marketing Power Laws
If you double the side of a square, you increase the area by a factor of four. If you double the side of a cube, you increase the volume by a factor of eight. Small change, big impact. That’s a...
Jimmy Daly
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8 min read
01/19/18
Strategy
Most Blogs Fail. Why?
Plenty of entreprenuers point to Clay Christensen’s The Innovator’s Dilemma as a guiding light, one of their go-to sources for insight on disruption. If you aren’t familiar with the book or the...
Jimmy Daly
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6 min read
01/09/18
Writing
Content Marketing Personas: How to Reach Your Target...
Writing for personas doesn’t work very well.And that’s not because it’s a bad idea, it’s simply because it’s rarely executed in a way that generates a useful outcome. Most personas follow a similar...
Jimmy Daly
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14 min read
01/04/18
Podcasts
Episode 5: The Content Growth Cycle
As Tom Tunguz points out, content is one of the few forms of marketing that can show compounding growth. For this simple reason, content marketing has the potential to exceed simply bringing in...
Bottom of Funnel Content | Episode 4
In this episode, Jimmy and Jan dive into an overlooked content strategy, bottom of the funnel content.You can listen right here, or on iTunes, Overcast, or Spotify.
The Shape of Successful Content | Episode 3
In this episode, we sit down with Animalz GM and data lead Andrew Tate to talk about his recent post, The Science Behind 100,000-View Blog Posts.You can listen right here, or on iTunes, Overcast,...