Jimmy Daly
Recent articles
Strategy
Great Writing Isn’t Enough. Here Are Two SEO...
The benchmark for a great SaaS blog is 100,000 views per month. To get there, you need great writing. But that will never be enough. Above all else, you need a sound strategy.There are basically...
Jimmy Daly
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8 min read
02/12/18
Strategy
We Need a Slower, More Thoughtful Approach to Content...
Waste is evil.At least, that’s how it’s observed in the lean manufacturing world.Toyota, in particular, has revolutionized manufacturing by distilling complex manufacturing concepts into single...
Jimmy Daly
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5 min read
02/05/18
Strategy
5 Content Marketing Power Laws
If you double the side of a square, you increase the area by a factor of four. If you double the side of a cube, you increase the volume by a factor of eight. Small change, big impact. That’s a...
Jimmy Daly
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8 min read
01/19/18
Strategy
Most Blogs Fail. Why?
Plenty of entreprenuers point to Clay Christensen’s The Innovator’s Dilemma as a guiding light, one of their go-to sources for insight on disruption. If you aren’t familiar with the book or the...
Jimmy Daly
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6 min read
01/09/18
Writing
Content Marketing Personas: How to Reach Your Target...
Writing for personas doesn’t work very well.And that’s not because it’s a bad idea, it’s simply because it’s rarely executed in a way that generates a useful outcome. Most personas follow a similar...
Jimmy Daly
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14 min read
01/04/18
Podcasts
Content Marketing Reporting | Episode 11
Reporting on content marketing is harder than it sounds. You have to share the numbers, but you also need to craft a narrative around your work. Reporting is your chance to show what you’ve done,...
How to Think Like a Content Marketer | Episode 10
On our last episode, we discussed the lack of correlation between the time you put into a piece of content and the quality of that piece of content. On this episode, we discuss how great content...
Episode 9: Input vs. Quality
Is there a correlation between time invested in content and the performance of that content?Often, the answer is “no.” Depending on how you look at it, this is either the best thing or the most...