Jimmy Daly
Recent articles
Strategy
Great Writing Isn’t Enough. Here Are Two SEO...
The benchmark for a great SaaS blog is 100,000 views per month. To get there, you need great writing. But that will never be enough. Above all else, you need a sound strategy.There are basically...
Jimmy Daly
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8 min read
02/12/18
Strategy
We Need a Slower, More Thoughtful Approach to Content...
Waste is evil.At least, that’s how it’s observed in the lean manufacturing world.Toyota, in particular, has revolutionized manufacturing by distilling complex manufacturing concepts into single...
Jimmy Daly
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5 min read
02/05/18
Strategy
5 Content Marketing Power Laws
If you double the side of a square, you increase the area by a factor of four. If you double the side of a cube, you increase the volume by a factor of eight. Small change, big impact. That’s a...
Jimmy Daly
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8 min read
01/19/18
Strategy
Most Blogs Fail. Why?
Plenty of entreprenuers point to Clay Christensen’s The Innovator’s Dilemma as a guiding light, one of their go-to sources for insight on disruption. If you aren’t familiar with the book or the...
Jimmy Daly
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6 min read
01/09/18
Writing
Content Marketing Personas: How to Reach Your Target...
Writing for personas doesn’t work very well.And that’s not because it’s a bad idea, it’s simply because it’s rarely executed in a way that generates a useful outcome. Most personas follow a similar...
Jimmy Daly
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14 min read
01/04/18
Podcasts
Lane Genee | Episode 14
Jimmy and Jan chat with Lane Genee, who runs marketing at Teampay. They chat about Lane’s early job helping her mother win a political election, the marketing lessons learned there, and how they...
Why Don’t More People Refresh Their Content? | Episode...
When you have strong content review and reporting processes in place, refreshing an old piece of content is one of the best ways to get a great ROI on your effort. Refreshing a post can take it...
3 Challenges to Producing Great Content | Episode 12
Jimmy and Jan break down three of the biggest obstacles that content marketing teams face when trying to create great content — and how to overcome each category.You can listen right here, or...