Jimmy Daly
Recent articles
Strategy
Great Writing Isn’t Enough. Here Are Two SEO...
The benchmark for a great SaaS blog is 100,000 views per month. To get there, you need great writing. But that will never be enough. Above all else, you need a sound strategy.There are basically...
Jimmy Daly
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8 min read
02/12/18
Strategy
We Need a Slower, More Thoughtful Approach to Content...
Waste is evil.At least, that’s how it’s observed in the lean manufacturing world.Toyota, in particular, has revolutionized manufacturing by distilling complex manufacturing concepts into single...
Jimmy Daly
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5 min read
02/05/18
Strategy
5 Content Marketing Power Laws
If you double the side of a square, you increase the area by a factor of four. If you double the side of a cube, you increase the volume by a factor of eight. Small change, big impact. That’s a...
Jimmy Daly
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8 min read
01/19/18
Strategy
Most Blogs Fail. Why?
Plenty of entreprenuers point to Clay Christensen’s The Innovator’s Dilemma as a guiding light, one of their go-to sources for insight on disruption. If you aren’t familiar with the book or the...
Jimmy Daly
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6 min read
01/09/18
Writing
Content Marketing Personas: How to Reach Your Target...
Writing for personas doesn’t work very well.And that’s not because it’s a bad idea, it’s simply because it’s rarely executed in a way that generates a useful outcome. Most personas follow a similar...
Jimmy Daly
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14 min read
01/04/18
Podcasts
Is That a Content Strategy or a Content Plan? | Episode 38
Is that a content strategy? A plan? Or is it a vision?We’ve realized that a lot of the terminology in our space is actually really confusing. Let’s make sure that when we say the word “strategy”...
Top, Middle and Bottom of the Funnel Content—What Does It...
Terms like top, middle and bottom of the funnel content are thrown around all the time—but are we all speaking the same language?Ryan and Jimmy recently realized they had very different ideas of...
Why Community Is the Most Important Trend in Marketing |...
Community is decentralized, hard to measure and difficult for marketing teams to execute on. So why is it so important?In this episode, Devin and Jimmy talk community. Jimmy show his bias for...