Jimmy Daly
Recent articles
Strategy
Great Writing Isn’t Enough. Here Are Two SEO...
The benchmark for a great SaaS blog is 100,000 views per month. To get there, you need great writing. But that will never be enough. Above all else, you need a sound strategy.There are basically...
Jimmy Daly
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8 min read
02/12/18
Strategy
We Need a Slower, More Thoughtful Approach to Content...
Waste is evil.At least, that’s how it’s observed in the lean manufacturing world.Toyota, in particular, has revolutionized manufacturing by distilling complex manufacturing concepts into single...
Jimmy Daly
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5 min read
02/05/18
Strategy
5 Content Marketing Power Laws
If you double the side of a square, you increase the area by a factor of four. If you double the side of a cube, you increase the volume by a factor of eight. Small change, big impact. That’s a...
Jimmy Daly
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8 min read
01/19/18
Strategy
Most Blogs Fail. Why?
Plenty of entreprenuers point to Clay Christensen’s The Innovator’s Dilemma as a guiding light, one of their go-to sources for insight on disruption. If you aren’t familiar with the book or the...
Jimmy Daly
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6 min read
01/09/18
Writing
Content Marketing Personas: How to Reach Your Target...
Writing for personas doesn’t work very well.And that’s not because it’s a bad idea, it’s simply because it’s rarely executed in a way that generates a useful outcome. Most personas follow a similar...
Jimmy Daly
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14 min read
01/04/18
Podcasts
How to Wean Off Paid Traffic | Episode 41
This is among to the most things we common things we hear on sales calls: “Paid acquisition is getting too expensive and we haven’t made any investment in content. How soon can we get started?”It’s...
The Inputs Required to Create a Content Strategy | Episode...
Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of:The customerThe...
A Bottom of the Funnel Content Tactic | Episode 39
In this (very) quick episode, Jimmy talks about why so many blogs don’t generate leads and talks about how to address that problem. This advice won’t disrupt your entire strategy—instead, you might...