Recent articles
Strategy
The AI Onion: Why 95% of AI Projects Die and What to Do...
A stat from MIT’s Media Lab came out recently that has circled the web several times: 95% of organizations see zero return from AI. Most projects fail because of “brittle workflows, lack of...
Tim Metz
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9 min read
11/20/25
Writing
Claude Code for Content Marketers: A No-Code Guide
If you regularly use an AI like ChatGPT or Claude, Claude Code is a must-try. Despite the name, you don't need coding experience. It works in plain English through the Terminal and gives you...
Tim Metz
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16 min read
10/02/25
Strategy
The TIP Method: Choose the Right AI Model for Every Task
Using just one AI model is like having a team of one.You wouldn't hire a single person to be your developer, designer, writer, and analyst. So why expect one AI model to excel at...
Tim Metz
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11 min read
08/21/25
the-blog
Creativity Is Back: 20 Growth Ideas That Don’t Rely on...
Remember when content marketing meant something other than chasing keywords? When you could try wild experiments instead of following the same SEO playbook as everyone else?That world is back. SEO...
Tim Metz
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12 min read
07/03/25
Writing
Confessions of an AI Addict
I never intended to be an addict. Nobody does, I suppose. But the temptations, they’re too powerful. They’ve made me lazy, dishonest, selfish, needy, over-confident — every sin under the sun.I’ve...
Tim Metz
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12 min read
05/22/25
Case Studies
How Rilla Doubled Brand Traffic with Proprietary Data and...
Every one-person marketing team knows the feeling. You’re drowning in “priorities,” and your content strategy gathers dust.Will Gao, Head of Growth at Rilla, faced exactly that situation. They had...
Tim Metz
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9 min read
04/17/25
Podcasts
Kirti Sharma (Adobe) on Original Content AI Can’t Copy — and...
“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” In this episode, you’ll learn from Kirti Sharma why trying to make...
Jennifer Clark (Zoom) on Turning Content From Cost Center to...
“So many people look at content as a cost center, and I want us to be a revenue driver.” In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and...
Mallory Russell on Earning AI Mentions and Winning Discovery...
“What we ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” That’s how Mallory Russell describes her journey at Square,...