“Wait, would anyone pay $200 per month when you can pay $20 — or even use ChatGPT for free?” That’s the first reaction we had when we heard about ChatGPT Pro and its price tag.Two hundred dollars...

We’ve turned our content program into something of an R&D lab this year. With a full-time, dedicated marketing role at our agency, we’ve had plenty of opportunities to test new ideas before...

Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking, Inbound Marketing, The Lean Startup.Books certainly...

Five years ago, we launched Revive as a free content refresh tool to help teams identify and prevent content decay. Since then, 39,000 people have used it to win back lost organic traffic.Today,...

Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That's the core philosophy of Keith Perhac, founder of SegMetrics, a...

Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing...