Tim Metz

Tim Metz

Director of Marketing & Innovation
Animalz

Recent articles

Stay Strong: Never Let AI Fill Your Blank Page
Writing

Stay Strong: Never Let AI Fill Your Blank Page

The blank page syndrome. We all know it, we’ve all been there.You stare at your screen, and you don’t know how to begin.Staring becomes procrastination. Procrastination becomes anxiety, and it’s...
Tim Metz 11 min read
07/25/24
How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)
Interviews

How Jess Cook Turns Content and PR into a Power Couple at...

We’ll need new ways to reach people if an exponential increase in copycat content makes existing channels less effective (thanks, AI).PR could be one of those ways. Not necessarily in the...
Tim Metz 11 min read
07/16/24
Why Megan Morreale Thinks Content Marketing As We Know It Is Dying (And What’s Next) (Interview)
Interviews

Why Megan Morreale Thinks Content Marketing As We Know It Is...

As a content marketer, you’ve likely sensed the ground shifting beneath your feet. Teams are restructuring, SEO isn’t the sure bet it once was, and then there’s the constant threat of what AI might...
Tim Metz 14 min read
07/16/24
How a Printed Book Helped Unit21 Generate Millions in Pipeline
Case StudiesStrategythe-blog

How a Printed Book Helped Unit21 Generate Millions in...

In Fintech, “fraud” is like the “f-word” — companies are reluctant to discuss their battles against fraudsters for fear of revealing vulnerabilities. This secrecy leaves organizations exposed...
Tim Metz 10 min read
06/27/24
The Google Leak Confirms: Please Readers, Not Algorithms
Newsthe-blog

The Google Leak Confirms: Please Readers, Not Algorithms

The internet is on 🔥 about internal Google documents leaked to Rand Fishkin, co-founder of Moz, SparkToro, and all-round SEO legend. The materials confirm what we have always believed: original,...
Tim Metz 5 min read
05/31/24
Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams
the-blogWriting

Goodbye Hallucinations, Hello AI Research: Advanced Tactics...

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research...
Tim Metz 13 min read
11/28/23

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