Ty Magnin
Recent articles
Webinars
Content Refreshing: How to Get New Traffic from Old Blog...
Ty Magnin
•
1 min read
04/20/21
Webinars
Content Auditing: How to Find Growth Opportunities Hidden in...
Ty Magnin
•
1 min read
04/20/21
Strategy
Welcome to the Distribution-First Era, Where Strategy Starts...
“If you build it, they will come” is a classic startup mistake. It’s the belief that customers will find your great product without a distribution strategy. Sometimes they do. Often, they...
Ty Magnin
•
7 min read
02/25/24
Podcasts
Yes, There Is Value in AI & Content: Season Wrap-up
“We made it.” After four weeks and seven guests, the Animalz Podcast season on AI & Content has concluded. In this finale, hosts Ty Magnin and Tim Metz synthesize the key insights, surprising...
Lauren Everitt on Okta’s Newsroom-Driven Content...
“As we’re all witnessing right now, especially with AI, it all comes back down to: are you an exceptional storyteller?” In this episode, Lauren Everitt shares how Okta stood up a lean newsroom...
Jennifer Clark (Zoom) on Turning Content From Cost Center to...
“So many people look at content as a cost center, and I want us to be a revenue driver.” In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and...