Ty Magnin
Recent articles
Webinars
Content Refreshing: How to Get New Traffic from Old Blog...
Ty Magnin
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1 min read
04/20/21
Webinars
Content Auditing: How to Find Growth Opportunities Hidden in...
Ty Magnin
•
1 min read
04/20/21
Strategy
Welcome to the Distribution-First Era, Where Strategy Starts...
“If you build it, they will come” is a classic startup mistake. It’s the belief that customers will find your great product without a distribution strategy. Sometimes they do. Often, they...
Ty Magnin
•
7 min read
02/25/24
Podcasts
Rhonda Hughes on Enterprise Content That Creates Value, Not...
“I have this mantra around creating value, not noise.” That’s how Rhonda Hughes approaches content leadership. In this episode, she shares how she turned a scattered content operation into an...
Heike Young (Microsoft) on Building Trust and Influence With...
“I am not here to create high-performing content for you. I am here to help this group change our audience’s hearts and minds.” That’s the goal Heike Young set for her team at Microsoft. In this...
Kay-Kay Clapp on Typeform’s Audience-Powered Content...
What’s the one thing your audience should remember after reading your content? If you can’t answer that, don’t ship it. That’s the new standard Kay-Kay Clapp sets for enterprise content teams, and...