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Ty Magnin

Ty Magnin

Recent articles

Content Refreshing: How to Get New Traffic from Old Blog Posts
Webinars

Content Refreshing: How to Get New Traffic from Old Blog...

Ty Magnin • 1 min read
04/20/21

Podcasts

Stephanie Losee (Autodesk) on Making Content Work in Matrix Organizations

Stephanie Losee (Autodesk) on Making Content Work in Matrix...

“If we combine those budgets with a team of two, we can do the work of 15 people at Ipsos.” In this episode, Stephanie Losee shows you that you don’t need a big crew to win. Learn how pooled...
Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones

Inside Zapier’s 454% ROI Content Engine With Lane Scott...

“With these ROI numbers, tell me why I shouldn’t give you advertising’s entire budget right now?” Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. In...
Tracey Wallace Explains Her No-Content-Without-Distribution System at Klaviyo

Tracey Wallace Explains Her No-Content-Without-Distribution...

“Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there.” Planning distribution first isn’t a new idea, but making it a hard rule is rare. In this...