“I am not here to create high-performing content for you. I am here to help this group change our audience’s hearts and minds.” That’s the goal Heike Young set for her team at Microsoft. In this...

What’s the one thing your audience should remember after reading your content? If you can’t answer that, don’t ship it. That’s the new standard Kay-Kay Clapp sets for enterprise content teams, and...

This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these...