Jimmy Daly, Author at Animalz

Jimmy is the marketing director at Animalz, an agency that provides high-end content marketing solutions to SaaS and tech companies.

When Apple first launched the iPhone in 2007, it was a tightly controlled experience. Demand far exceeded supply. You could...

Content marketing is an investment—until it’s not. A blog watered down with content that no one reads is actually doing...

Here's a bold SEO move. Will Waggoner, SEO lead at QuickBooks, decided to delete 2,000 blog posts to fight off...

If you remember the Animalz blog for just one thing, let it be this: The oversimplification of content marketing is...

It’s really difficult to gain traction in organic search, which is why it’s painfully frustrating to watch it slip away....

No one disagrees that you need “good content” to grow a blog, but there’s plenty of disagreement on what “good...

“I think it would be quite disingenuous if I sat down and started writing an article about the future of...

For all the talk of creating great content, there’s a significant and often unspoken factor at work in every successful...

The problem with “actionable content” is that it’s a commodity. It often requires little subject matter expertise and lacks specificity....