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Jimmy Daly
Jimmy Daly
Follow @Jimmy_Daly

Animalz is an agency that provides high-end content marketing solutions to SaaS and tech companies.

Movement-First: How to Scale Content Without Sacrificing Quality

When Apple first launched the iPhone in 2007, it was a tightly controlled experience. Demand far exceeded supply. You could...

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The Sunk Cost Fallacy in Content Marketing

Content marketing is an investment—until it’s not. A blog watered down with content that no one reads is actually doing...

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How QuickBooks Nearly Doubled Traffic by Deleting Half Its Content

Here's a bold SEO move. Will Waggoner, SEO lead at QuickBooks, decided to delete 2,000 blog posts to fight off...

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How Google Analytics Kills Great Blogs

If you remember the Animalz blog for just one thing, let it be this: The oversimplification of content marketing is...

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Why Organic Search Traffic Declines—and What to Do About It

It’s really difficult to gain traction in organic search, which is why it’s painfully frustrating to watch it slip away....

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What is “Good Content”?

No one disagrees that you need “good content” to grow a blog, but there’s plenty of disagreement on what “good...

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How to Grow a Blog the Hard Way

“I think it would be quite disingenuous if I sat down and started writing an article about the future of...

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How to Ride a Wave of Growth, or Revel in Its Crash

For all the talk of creating great content, there’s a significant and often unspoken factor at work in every successful...

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How to Evolve Beyond “Actionable Content”

The problem with “actionable content” is that it’s a commodity. It often requires little subject matter expertise and lacks specificity....

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