Jimmy Daly, Author at Animalz

Jimmy is the marketing director at Animalz, an agency that provides high-end content marketing solutions to SaaS and tech companies.

Waste is evil. At least, that’s how it’s observed in the lean manufacturing world. Toyota, in particular, has revolutionized manufacturing...

Content marketing has become very popular in the last decade. But for all that growth, there seems to be more...

If you double the side of a square, you increase the area by a factor of four. If you double...

Plenty of entreprenuers point to Clay Christensen’s The Innovator’s Dilemma as a guiding light, one of their go-to sources for insight on...

Writing for personas doesn’t work very well. And that’s not because it’s a bad idea, it’s simply because it’s rarely...