The Second Mover Advantage in Content Marketing Look for the North Star on a cloudless night and you’ll see a picture of the universe from 323 years... read more
Yes, You Should Talk About Your Competitors Podia is no stranger to competition. In fact, many of the company’s best-performing pages—from both an organic search and a... read more
You Need a Nemesis It isn’t always enough to cast your company as the hero—sometimes, you also need a villain. DHH’s recent spat with... read more
The Auteur Theory of Content Marketing: Why It Pays to Repeat Yourself It takes about 30 seconds to recognize a Wes Anderson film, care of the pastel colors, symmetrical framing, and oddball... read more
GPT-3 is the Sparring Partner You Didn’t Know You Needed You probably haven’t read the whole internet. Slacker.GPT-3 has. It’s read all of Wikipedia, even the article about Berserk llama... read more
Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly? Done right, thought leadership content is the single most brand-differentiating content marketing asset a company can produce. But it takes... read more
How to Succeed as a Content Team of One Many of the content marketers we talk to operate as a content team of one. They share a common backstory:... read more
Why Wirecutter Wins: Opinionated Content Wirecutter carved out a $150-million niche in the crowded affiliate marketing industry by understanding one core tenet of content marketing:... read more
The Category Creator’s Manifesto Category creation is not an act of true creation but rather an exercise in positioning. Successful categories result from identifying... read more
