How to Create or Refine a Content Marketing Strategy Content marketing has become very popular in the last decade. But for all that growth, there seems to be more... read more
Content Refreshing: How to Win Traffic by Updating Old Content All content that grows via organic search experiences decay. This means that, over time and for various reasons, those posts... read more
No, You Shouldn’t Always Focus on the Bottom of the Funnel I'm a big believer that the difference between “writing” and “content marketing” is revenue. Content marketing is writing that serves... read more
6 Low Effort, High Impact Content Ideas We’ve written before that there is often little correlation between the time spent on a piece of content and the... read more
Write for the Lurkers The 1% rule is the idea that only 1% of participants in an online community actively contribute content, while 99%... read more
How to Fast-Track ROI From Your First Blog Post It’s a misconception that content marketing takes three months, or six months, or even a year to be valuable. Content... read more
The Second Mover Advantage in Content Marketing Look for the North Star on a cloudless night and you’ll see a picture of the universe from 323 years... read more
Yes, You Should Talk About Your Competitors Podia is no stranger to competition. In fact, many of the company’s best-performing pages—from both an organic search and a... read more
You Need a Nemesis It isn’t always enough to cast your company as the hero—sometimes, you also need a villain. DHH’s recent spat with... read more
