Persuasive Writing In Three Steps: Thesis, Antithesis, Synthesis Great writing persuades. It persuades the reader that your product is right for them, that your process achieves the outcome... read more
Persuade Like a Lawyer: How to Write to Convince a Jury of Readers Weak arguments are like chains: If one claim breaks, the whole argument falls apart. Lawyers—i.e., people who argue as a... read more
The Animalz Method for Writing High-Quality Content Many content marketing agencies say they can define high-quality content. Some say it’s original and relevant. Others say it uses... read more
How to Write a Blog Post Outline A road trip across America can take a thousand different roads and take in a thousand different sights.Your map makes... read more
How to Interview Someone for an Article Over the course of a few hundred interviews, we’ve learned a few things. For one, interviewing doesn’t always come naturally.... read more
The Idea Farm: How to Sow, Grow, and Harvest Great Blog Post Ideas Coming up with great blog post ideas is hard.The best articles are helpful, and thought-provoking, and original. You have to... read more
Why Readers Can Smell Fakes a Mile Away We’ve all been on the receiving end of advice that we didn’t follow. Sometimes advice is obviously bad, and we... read more
MECE: How to Think, Write & Persuade Like a McKinsey Consultant Mutually exclusive, collectively exhaustive (MECE) is one of the core problem-solving frameworks in management consulting. It can also be a... read more
High-Concept Content: the Hollywood Framework for Crafting Popular Content Snakes on a Plane front-loads everything that’s interesting about the film into four short words. It’s a pithy summary of... read more
