The Four Forces of Bad Content Most blog posts suffer from the same problem: they feel like content marketing. The reader is never allowed to forget... read more
The Content Writing Guide: How to Write Blog Posts That Readers Care About Writing well is a superpower. Great writers are great thinkers, capable of using the written word to impose structure on... read more
Hook, Line, Sinker: How to Write an Introduction The largest fish ever caught by rod and reel was a 2,664-pound great white shark. That’s over a ton of... read more
Persuasive Writing In Three Steps: Thesis, Antithesis, Synthesis Great writing persuades. It persuades the reader that your product is right for them, that your process achieves the outcome... read more
Persuade Like a Lawyer: How to Write to Convince a Jury of Readers Weak arguments are like chains: If one claim breaks, the whole argument falls apart. Lawyers—i.e., people who argue as a... read more
The Animalz Method for Writing High-Quality Content Many content marketing agencies say they can define high-quality content. Some say it’s original and relevant. Others say it uses... read more
How to Write a Blog Post Outline A road trip across America can take a thousand different roads and take in a thousand different sights.Your map makes... read more
How to Interview Someone for an Article Over the course of a few hundred interviews, we’ve learned a few things. For one, interviewing doesn’t always come naturally.... read more
The Idea Farm: How to Sow, Grow, and Harvest Great Blog Post Ideas Coming up with great blog post ideas is hard.The best articles are helpful, and thought-provoking, and original. You have to... read more
