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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

AI is a force multiplier for great writers.  It took us a long time to say that. Two years of...

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Recipes vs. Movies: When to Use Storytelling in Content Marketing

"You should add some more narrative to your articles," my editor said in our regular catch-up. "Sure," I answered. "I'll...

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The Busy Writer’s Design Toolkit

Most blogs still depend on tired old stock photography. But what if you could create unique, scroll-stopping visuals without any...

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Steal This Strategy: How to Write Like Animalz

This is the Animalz content marketing strategy. Take it. We’ve been working on a guide to writing Animalz-style content with...

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Beyond Inclusive Writing: 3 Lesser-Known Principles of Inclusive Content

As content marketers, thousands, if not millions, of people see our content. We have a large cultural impact footprint. With...

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From Docs to Blocks: 6 Note-Taking Tips to Overcome Writer’s Block

A writer's biggest worry is running out of time, inspiration, or both before yet another deadline. There's still research to...

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The Problem with “Writing is Thinking”

Writing is an incredible tool for furthering your own understanding. It challenges you to articulate ideas in a coherent way....

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The Four Forces of Bad Content

Most blog posts suffer from the same problem: they feel like content marketing. The reader is never allowed to forget...

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The Content Writing Guide: How to Write Blog Posts That Readers Care About

Writing well is a superpower. Great writers are great thinkers, capable of using the written word to impose structure on...

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