Why Readers Can Smell Fakes a Mile Away We’ve all been on the receiving end of advice that we didn’t follow. Sometimes advice is obviously bad, and we... read more
MECE: How to Think, Write & Persuade Like a McKinsey Consultant Mutually exclusive, collectively exhaustive (MECE) is one of the core problem-solving frameworks in management consulting. It can also be a... read more
High-Concept Content: the Hollywood Framework for Crafting Popular Content Snakes on a Plane front-loads everything that’s interesting about the film into four short words. It’s a pithy summary of... read more
How to Write a Tweetstorm Tweetstorms used to be a hacked-together means of avoiding character limits on Twitter messages. Today, they’re everywhere. Twitter, especially if... read more
How to Write Prolifically Without Spewing Junk In just five years, rapper Tupac Shakur produced more than 700 songs. By 35, inventor Thomas Edison had more than... read more
BLUF: The Military Standard That Can Make Your Writing More Powerful BLUF is a military communications acronym—it stands for “bottom line up front”—that’s designed to enforce speed and clarity in reports... read more
10 Ways to Create a Healthy Feedback Culture at Any Company As a child, I asked my parents the same question over and over: on a scale of 1 to 10,... read more
How to Level Up Your Content Marketing Career: Work at Animalz The best way to accelerate your career is to seek out an environment that facilitates rapid growth. That means surrounding... read more
Content Marketers Ask “Why?” Before You Write a Single Word “Why?” is one of the most powerful questions a content marketer can ask. I first learned how to wield “why”... read more
