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How Parabol Reached 150K Monthly Visits With Content Journalism

How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup's budget? It's a challenge...

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How 360Learning Grew from 0 to 76k Pageviews Through SEO Experimentation

Over the past two years, 360Learning, the LMS for collaborative learning, has grown its blog from zero to 75,877 monthly...

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How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS

Many of today’s SaaS companies target niche industries, like legal operations or dentistry. For these “vertical SaaS” companies, much of...

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The Animalz Content Marketing Benchmark Report 2021

Last year we published the first Animalz benchmark report. That data painted 2019/2020 as a year of success in the...

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4 Realistic Traffic Goals for Small(ish) Blogs

Big, established blogs have multiple years of performance data. Smaller, newer blogs do not. It can feel like you’re operating...

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The Animalz Content Marketing Benchmark Report 2020

All content teams, whether a team of one or a team of teams pushing out content every day, are asking...

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How to Climb the Mountain of Data-Driven Content

Many of the best-performing articles we see are data-driven. They offer a reader something they can't get anywhere else, and...

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Niche Down to Scale Up: A Case Study in Ecommerce Content Marketing

Ecommerce is saturated with content marketing. Companies like WooCommerce, BigCommerce, and Shopify dominate the search results with thousands of articles,...

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We Turned an Idea Into a SaaS Product for Content Marketers—Here’s the Whole Story

Three weeks ago we launched our first software product, Revive. For the uninitiated, this is a free tool that finds...

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