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Ryan Law

Ryan is the VP of Content at Animalz, an agency that provides high-end content marketing solutions to SaaS and tech companies.

The Content Cyborg: How to Use AI Writing Tools in Content Marketing

AI is a force multiplier for great writers.  It took us a long time to say that. Two years of...

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Content Strategy for Horizontal SaaS

Content marketing is baked into the DNA of most successful horizontal SaaS companies. And with good reason: the growth challenges...

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How to Use Twitter for Thought Leadership

Twitter is pretty consistently the fourth-best traffic source for Animalz. And that’s great—but it’s also entirely the wrong way to...

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The Busy Writer’s Design Toolkit

Most blogs still depend on tired old stock photography. But what if you could create unique, scroll-stopping visuals without any...

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The Pageview Paradox: How Great Results Cause Poor Performance

Here’s the pageview paradox: many of the things that we do to improve our marketing metrics actually hinder long-term business...

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5 More Mental Models for Content Marketers

Back in 2018, we published an overview of five mental models we find useful for content marketing. Now, four years...

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Steal This Strategy: How to Write Like Animalz

This is the Animalz content marketing strategy. Take it. We’ve been working on a guide to writing Animalz-style content with...

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6 Predictions About AI in Content Marketing

I shared a cryptic LinkedIn post last week, so in the spirit of elaboration, here are six predictions about how...

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The Winner Doesn’t Take It All: ‘Information Gain’ and the New Future of SEO

Content marketing today is a story of underdogs and goliaths, of upstart brands trying to compete with industry giants —...

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