The Busy Writer’s Design Toolkit Most blogs still depend on tired old stock photography. But what if you could create unique, scroll-stopping visuals without any... read more
The Pageview Paradox: How Great Results Cause Poor Performance Here’s the pageview paradox: many of the things that we do to improve our marketing metrics actually hinder long-term business... read more
5 More Mental Models for Content Marketers Back in 2018, we published an overview of five mental models we find useful for content marketing. Now, four years... read more
Steal This Strategy: How to Write Like Animalz This is the Animalz content marketing strategy. Take it. We’ve been working on a guide to writing Animalz-style content with... read more
6 Predictions About AI in Content Marketing I shared a cryptic LinkedIn post last week, so in the spirit of elaboration, here are six predictions about how... read more
The Winner Doesn’t Take It All: ‘Information Gain’ and the New Future of SEO Content marketing today is a story of underdogs and goliaths, of upstart brands trying to compete with industry giants —... read more
The Power of Second-Order Pain Points One of the simplest (and best) content marketing strategies is to write about pain points — the ugly problems your... read more
How 360Learning Grew from 0 to 76k Pageviews Through SEO Experimentation Over the past two years, 360Learning, the LMS for collaborative learning, has grown its blog from zero to 75,877 monthly... read more
Media Strategies Aren’t as Crazy as They Seem More companies are investing in “media content” like publications, books, podcasts, and shows. Think HubSpot’s acquisition of The Hustle newsletter... read more
