Recent articles
AI
Confessions of an AI Addict, 2026 Edition
Writing this piece by hand1 terrifies me more than it did in 2025, when I forced myself to handwrite an article about my AI addiction. To share what I’d learned, but also to prove I could still...
Tim Metz
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12 min read
08/27/26
AI
The Playbook Builder Method: How Animalz Approaches AirOps...
This post originally appeared on the AirOps blog, where Tim Metz wrote it as a guest post on getting real results from AirOps Playbooks. We're republishing it here for our own library; the...
Tim Metz
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13 min read
06/03/26
Strategy
Don't Stop at Workflows: Build a Compounding Content System
When we started work on our AI-powered LinkedIn service, we thought two workflows in AirOps would do: one to turn raw materials into briefs, another to turn briefs into posts. Our editors would...
Tim Metz
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12 min read
03/19/26
AI
Animalz Now Runs AirOps for Content Teams
TL;DR: We're launching AirOps implementation services for content teams. Animalz brings strategy, content engineering, and editorial expertise for growing AI search citations and conversions...
Tim Metz
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6 min read
05/21/26
The Blog
ChatGPT in May 2026: Five Tiers, Three Model Families, One...
OpenAI's ChatGPT pricing page now lists five tiers and three model families. A year ago, it listed three tiers and two families. For content marketers and knowledge workers evaluating their AI...
Tim Metz
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16 min read
01/16/25
Strategy
AI Content Strategy: A Guide to the New Era of Content...
Three years ago, we wrote that AI marked "the dawn of a new era in content marketing." That dawn is over. Everyone knows AI is here; the question is what to do with it. Or, as our...
Nathan Wahl
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Tim Metz
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19 min read
05/15/23
Podcasts
Tracey Wallace Explains Her No-Content-Without-Distribution...
“Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there.” Planning distribution first isn’t a new idea, but making it a hard rule is rare. In this...
Aditya Vempaty (MoEngage) on Borrowed Authority:...
Content without distribution goes nowhere. Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also...
Inside Pipeline360’s Hand-Delivered Content Strategy With...
Face-to-face connection still matters, especially as AI changes content marketing. “Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world...