Recent articles
AI
Animalz Now Runs AirOps for Content Teams
TL;DR: We're launching AirOps implementation services for content teams. Animalz brings strategy, content engineering, and editorial expertise for growing AI search citations and conversions...
Tim Metz
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6 min read
05/21/26
the-blog
ChatGPT in May 2026: Five Tiers, Three Model Families, One...
OpenAI's ChatGPT pricing page now lists five tiers and three model families. A year ago, it listed three tiers and two families. For content marketers and knowledge workers evaluating their AI...
Tim Metz
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16 min read
01/16/25
Strategy
AI Content Strategy: A Guide to the New Era of Content...
Three years ago, we wrote that AI marked "the dawn of a new era in content marketing." That dawn is over. Everyone knows AI is here; the question is what to do with it. Or, as our...
Nathan Wahl
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Tim Metz
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19 min read
05/15/23
Strategy
Don't Stop at Workflows: Build a Compounding Content System
When we started work on our AI-powered LinkedIn service, we thought two workflows in AirOps would do: one to turn raw materials into briefs, another to turn briefs into posts. Our editors would...
Tim Metz
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12 min read
03/19/26
AI
Claude Code for Content Marketers
Despite its name, you can use Claude Code for more than just coding. And Claude Code (CC) works in plain English so you don't even have to be an engineer to use it (though you might become...
Tim Metz
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22 min read
10/02/25
AI
Glossary of AEO and AI Search Terms
AI-powered search has created a new vocabulary, and with it, a new challenge for content marketers.You're figuring out how to optimize for ChatGPT citations and Google's AI Overviews,...
Tim Metz
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17 min read
03/24/26
Podcasts
Tracey Wallace Explains Her No-Content-Without-Distribution...
“Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there.” Planning distribution first isn’t a new idea, but making it a hard rule is rare. In this...
Aditya Vempaty (MoEngage) on Borrowed Authority:...
Content without distribution goes nowhere. Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also...
Inside Pipeline360’s Hand-Delivered Content Strategy With...
Face-to-face connection still matters, especially as AI changes content marketing. “Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world...