Recent articles
AI
Claude Code for Content Marketers
Despite its name, you can use Claude Code for more than just coding. And Claude Code (CC) works in plain English so you don't even have to be an engineer to use it (though you might become...
Tim Metz
•
22 min read
04/02/26
AI
Glossary of AEO and AI Search Terms
AI-powered search has created a new vocabulary, and with it, a new challenge for content marketers.You're figuring out how to optimize for ChatGPT citations and Google's AI Overviews,...
Tim Metz
•
17 min read
03/24/26
Strategy
Don't Stop at Workflows: Build a Compounding Content System
When we started work on our AI-powered LinkedIn service, we thought two workflows in AirOps would do: one to turn raw materials into briefs, another to turn briefs into posts. Our editors would...
Tim Metz
•
12 min read
03/19/26
AI
Your Prompts Are Fine: Context Engineering Is Your Next AI...
If you've built an AI content workflow that technically works but produces copy you'd never actually publish, you've probably been troubleshooting your prompts. Makes sense. It...
Tim Metz
•
9 min read
03/05/26
Strategy
The AI Onion: Why 95% of AI Projects Die and What to Do...
A stat from MIT’s Media Lab came out recently that has circled the web several times: 95% of organizations see zero return from AI. Most projects fail because of “brittle workflows, lack of...
Tim Metz
•
9 min read
11/20/25
Strategy
The TIP Method: Choose the Right AI Model for Every Task
Using just one AI model is like having a team of one.You wouldn't hire a single person to be your developer, designer, writer, and analyst. So why expect one AI model to excel at...
Tim Metz
•
9 min read
08/21/25
Podcasts
Kirti Sharma (Adobe) on Original Content AI Can’t Copy — and...
“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” In this episode, you’ll learn from Kirti Sharma why trying to make...
Jennifer Clark (Zoom) on Turning Content From Cost Center to...
“So many people look at content as a cost center, and I want us to be a revenue driver.” In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and...
Mallory Russell on Earning AI Mentions and Winning Discovery...
“What we ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” That’s how Mallory Russell describes her journey at Square,...