Tim Metz, Author at Animalz

Tim Metz

Tim is the Director of Marketing and Innovation at Animalz. He's also the creator of Lifeline, a pomodoro timer app for macOS. Tim lives in Koh Samui, Thailand. 🏝️

Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones

“With these ROI numbers, tell me why I shouldn't give you advertising’s entire budget right now?” Zapier’s CMO said that...

Creativity Is Back: 20 Growth Ideas That Don’t Rely on Keywords

Remember when content marketing meant something other than chasing keywords? When you could try wild experiments instead of following the...

Tracey Wallace Explains Her No-Content-Without-Distribution System at Klaviyo

"Nobody is coming to the Klaviyo site specifically for the content unless we are driving them there." Planning distribution first...

Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

Content without distribution goes nowhere. Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me...

Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Face-to-face connection still matters, especially as AI changes content marketing. “Over the last eighteen months or so, I've probably met...

Rhonda Hughes on Enterprise Content That Creates Value, Not Noise

“I have this mantra around creating value, not noise.” That’s how Rhonda Hughes approaches content leadership. In this episode, she...

Heike Young (Microsoft) on Building Trust and Influence With Employee-Led Content

“I am not here to create high-performing content for you. I am here to help this group change our audience’s...

Kay-Kay Clapp on Typeform’s Audience-Powered Content Strategy

What’s the one thing your audience should remember after reading your content? If you can’t answer that, don’t ship it....

Confessions of an AI Addict

I never intended to be an addict. Nobody does, I suppose. But the temptations, they’re too powerful. They’ve made me...