How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS Many of today’s SaaS companies target niche industries, like legal operations or dentistry. For these “vertical SaaS” companies, much of... read more
Niche Down to Scale Up: A Case Study in Ecommerce Content Marketing Ecommerce is saturated with content marketing. Companies like WooCommerce, BigCommerce, and Shopify dominate the search results with thousands of articles,... read more
How QuickBooks Nearly Doubled Traffic by Deleting Half Its Content Here's a bold SEO move. Will Waggoner, SEO lead at QuickBooks, decided to delete 2,000 blog posts to fight off... read more
