Animalz Blog

High-Concept Content: the Hollywood Framework for Crafting Popular Content
Writing

High-Concept Content: the Hollywood Framework for Crafting...

Snakes on a Plane front-loads everything that’s interesting about the film...
Ryan Law 7 min read
06/17/20
What Brands Can Learn From Big Publishers with Parse.ly’s Andrew Montalenti | Episode 49
Podcast

What Brands Can Learn From Big Publishers with...

Often at Animalz, we talk of the distinction between a content publication,...
Ryan Law 2 min read
06/03/20
The Category Creator’s Manifesto
Strategy

The Category Creator’s Manifesto

Category creation is not an act of true creation but rather an exercise in...
Ryan Law 7 min read
05/25/20
Category Creation with SaaStock’s Emily Byford | Episode 48
Podcast

Category Creation with SaaStock’s Emily Byford |...

In today’s episode, Ryan talks category creation with Emily Byford, Content...
Ryan Law 1 min read
05/22/20
Technical Content: A Strategy Blueprint for SaaS Companies
Strategy

Technical Content: A Strategy Blueprint for SaaS Companies

“… In order for the beautiful technology … to achieve its intended vision, a...
Andrew Tate 10 min read
05/12/20
How the Degreed Marketing Team Is Adapting to a New Normal | Episode 47
Podcast

How the Degreed Marketing Team Is Adapting to a New Normal |...

The Degreed 2020 marketing plan is changing, and fast. With their original...
Jimmy Daly 1 min read
05/04/20
4 Growth Opportunities Hiding in Recession
Strategy

4 Growth Opportunities Hiding in Recession

Recessions feel like one-in-a-million events when you live through them, but,...
Ryan Law 7 min read
05/04/20
Announcing: Consulting For Your Content Team
the-blog

Announcing: Consulting For Your Content Team

We’ve just launched a new service: on-demand consulting for your content team.
Ryan Law 4 min read
04/27/20
We’re launching a new product! | Episode 46
Podcast

We’re launching a new product! | Episode 46

In this episode, Jimmy and Ryan talk about our new product: on-demand...
Jimmy Daly 1 min read
04/20/20